by Destinate News on 10.07.2018
Mpumalanga gears up for more domestic travellers with #myMpumalanga campaign
As we commemorate our greatest national icon, Tata Madiba’s 100th birthday later this month, Mpumalanga Tourism and Parks Agency is embarking on an exciting new domestic tourism campaign with Destinate.
Known as the Place Where the Sun Rises, Mpumalanga holds a special place in many-a heart. Whether the connection is based on protected spaces where wildlife can roam safe and free, the spectacular views accompanying almost every road, the rich cultural diversity or the hospitality of the local people, it’s a province that welcomes the world with open arms.
While Mpumalanga has fans in all corners of the globe, there is one group we hold especially dear.
“As we commemorate our greatest national icon, Tata Madiba’s 100th birthday later this month, we’d like to invite our fellow South Africans to rediscover this colourful corner of Mzansi,” said Xolani Mthethwa, Head of Tourism for Mpumalanga Tourism and Parks Agency.
The new #myMpumalanga domestic tourism campaign, which is part of a renewed effort to position Mpumalanga as a favourite destination for local travellers, will see six local influencers travel from Joburg on 23 July to Mpumalanga for a five-day road trip. They will uncover the region’s hidden gems, meet the people who give such personality to the region and will share their experiences with the rest of South Africa through stories, images and video.
The campaign shines the spotlight on a number of unique experiences along Mpumalanga’s six incredible visitor routes with plenty adventure and opportunities to connect with locals, dance to the rhythm of traditional drums, feast on delicious local cuisine and snap a few Instagram worthy views.
South Africans are invited to follow along on social media and a consumer competition launched on the day of departure will keep South Africans engaged and travelling along virtually with the hope to win the same experience for themselves.
“Mpumalanga is a diverse and beautiful part of our country with plenty to do and see for young and old, beyond the well-loved Kruger National Park and other popular attractions. We now have a World Heritage Site and are confident that the campaign will kindle a renewed passion for our province with South Africans planning their own adventures to experience the Baberton Makhonjwa Mountainlands and other gems themselves,” added Mthethwa.
These are a few of the experiences the six travellers can look forward to:
• Snapping Instagram-worthy shots along the Panorama Route
• Experiencing the warm hospitality of the region
• Meeting locals who are passionate about their province and communities
• Getting an adrenaline rush or two
• Visiting a brewery at the highest point of the Long Tom Pass
• Spotting wildlife in the Kruger National Park
• Enjoying unforgettable cultural experiences at a traditional Swazi village
• Eating delicious meals at some of Mpumalanga’s best restaurants and sharing stories with locals over a feast of traditional food
With less than three weeks to go, anticipation is building for the campaign and the roadtrip. Make sure you don’t miss out by following #myMpumalanga and these social media accounts:
We’re setting off to Mpumalanga next week with this amazing crew of storytellers! Be sure to follow their journeys.
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Being #WomensMonth, we thought it the perfect opportunity to pay tribute to a few of the female storytellers who have made an impact – not only on our campaigns, but also on our personal travel aspirations.
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