Recent Blog Posts

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Cape Town is for families

Winter holidays can be a working mom’s worst nightmare. What to do with the kids? We decided to hit Cape Town like tourists, and it was the best decision!

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#visitWestCoast: Saldanha Bay Tourism Organisation’s brand new marketing journey

With its quaint white-washed cottages, colourful fishing boats, wind-swept beaches, picturesque back roads, burst of wild flowers in spring time and, of course, ‘lekker’ people who know how to spin a good yarn, it’s no wonder the West Coast of South Africa holds a special place in the heart of anyone who’s spent some time exploring here.

So, when we recently got the opportunity to help guide Saldanha Bay Tourism Organisation through the process of developing a new regional tourism strategy and launching a new marketing plan for the West Coast Peninsula, we jumped at the opportunity.

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Treat yourself to Resort Week in Hermanus

Escape to the beautiful Overberg this winter and spend your much deserved getaway with One Marine Drive Boutique Hotel in Hermanus.

We’ve created a special offer perfect for that midweek or weekend indulgence - a resort week to revive the soul in the splendor of Hermanus. Be treated to five star service when you book this special Resort Week Offer, valid between 3 and 10 July 2017. Enjoy an all-inclusive offering by booking your stay this July. 

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Going #Shotleft with #Stellenblog

South African Tourism has joined forces with the acclaimed wine tourism campaign, #Stellenblog, through its #ShotLeft campaign. Since the start of the campaign in 2014, #Stellenblog has quickly solidified itself as the most anticipated digital campaign in the winelands. It forms part of the acclaimed destination marketing campaign, Stellenbosch Experience, developed by Destinate, in partnership with Stellenbosch Wine Routes and Stellenbosch 360, in order to grow Stellenbosch’s market share of domestic and international visitors.


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Strategy development & implementation

We offer tailor-made strategic development, to help you reach your goals and measure your success. Once a strategy has been developed and key measurement indexes have been identified, we assist you with the implementation and delivery.

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Thought leadership

With extensive experience and intuitive knowledge of the global tourism space, we help our clients to create meaningful, shareable content, campaigns and relationships, enabling them to reach the travellers they most want to speak to.

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Brand development & implementation

We are here to help you identify your unique brand identity and clearly tell your story through shareable and meaningful content, campaigns, video, imagery and an effective trade strategy.

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PR & Communications

Our PR & Communications services include tailored press releases, interesting and effective newsletters, digital campaigns supported by traditional PR, media hostings, exciting and unique digital and offline activations and more.

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Online community reputation management

We are experts at creating shareable content, guiding conversations, growing communities, unpacking in-depth reporting and building relationships with the influencers who can take your message to millions of engaged followers and fans.

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Organisational design & change management

It’s not enough to envision your future as an organisation or have a strategy - you need accurate roadmaps to get there. You also need the right vehicles and the right drivers. Destinate can assist with these aspects of organisational design and change management.

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